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Searched – found – and matched

Searched – found – and matched

The project Nordic Design Impact is in transition from the first to the second of five phases.

The Swedish design associations Sveriges Designer and Svenska Tecknare are handing over the torch to the Finnish partners Ornamo and Grafia. During the first phase all partner organisations searched, found and matched an average of three mentor companies and three mentee designer companies to cooperate concerning the dimensions of aesthetics, sustainability, and online design visibility.

The project has succeeded in attracting and involving very competent mentor companies and qualified mentee companies ready for further development. The kick-off meetings have reflected an open and enthusiastic mind-set enabling knowledge and experience not only to be shared but also discussed and processed, in order to be implemented in a greater number of design companies later this year.  A couple of interesting common observations during the kick-offs were, that the three dimensions are closely related to what in popular terms may be denominated: x-factor. As concepts they add something extra to the core products, and that something is often closely related to a perception of quality and experience of relevance, proximity, and concern.

The process, from initial search and dialogue to concrete guidelines to be shared with all interested parties and companies in the design field, will include also experts and educational institutions in the months to come. They will contribute with their knowledge and experience so that the findings from the first mentor / mentee phase will be refined and structured also for eventual implementation in the educational institutions themselves. So the process searched – found – and matched will be repeated a number of times during the 18 months of Nordic Design Impact. In relation: to mentor / mentees, experts, and educational institutions with specialist knowledge in the three dimensions, and eventually also in larger circles and fields in and relating to design.

And as we all know – finding one’s match is a treasure.

By Dorrit Bøilerehauge, CEO, Danish Designers

Read more about Nordic Design Impact on the newly published website

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