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Mentor: Houdini Sportswear – Sweden

Mentor: Houdini Sportswear – Sweden

Houdini Sportswear is a Swedish company committed to keeping the great outdoors great and providing the gear to take you there.  When founded in 1993, Houdini pioneered the development of technical performance baselayers in stretch fleece. Products that except for keeping you warm and dry, provides exceptional freedom of movement, progressive styling and the possibility to pack lighter, carry less and go further.  The idea of taking comfort to a new dimension has since resulted in a complete range – from underwear to shell. The progressive and uncompromising approach to performance, style and sustainability is unmistakable. It is the brand of choice among Scandinavia’s core athletes and high-end retailers. Houdini products are worn for their aesthetic values just as often as for their “addictive” level of comfort and they are cutting edge in terms of sustainability.  With a passionate, openminded and determined mindset the Houdini team and friends continue doing good, playing hard, pushing boundaries and having fun, with the ultimate vision of enabling a “maximum experiences, zero impact” lifestyle.

www.houdinisportswear.com

Mentee: Ann-Carin Wiktorsson Product Design